Local products manufactured in smaller quantities without structured marketing strategy to reach to consumers is a big challenge for small local business set ups in the hills.
Recently in Churachandpur, products prepared by locals were seen sold in a mobile van to reach to consumers.
A good step towards government’s support and initiative under Pradhan Mantri Van Dhan Yojna and a positive call towards atma nirbhar bharat and vocal for local to make India self-reliant.