MHHDC & Amazon signs MoU to optimize Manipur’s handloom & handicraft products market

Imphal: A Memorandum of Understanding (MoU) was signed in Imphal today between the Manipur Handloom & Handicrafts Development Corporation (MHHDC) Ltd. represented by Managing Director, MHHDC Ltd., E. Jeeten Singh and Amazon Sellers Private Ltd represented by  Udyay Mehta, Head, Public Policy (Ecommerce), Amazon.

MHHDC has already been tied up with Amazon since 2020 and was taking a key responsibility in providing an e-market platform for Manipur’s handloom and handicraft products during the COVID-19 pandemic through its own e-market platform called panthoibi.com.

Now, with the signing of the MoU, MHHDC will take a leading role for marketing Manipur handloom and handicraft products through Amazon.

Meanwhile, speaking on the occasion, Manipur chief minister N Biren Singh said, “We are proud of our handloom and handicraft products”. 

The Chief Minister thanked the Amazon team present at the inaugural function for acknowledging the importance and uniqueness of the State’s handloom and handicraft.

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He said that it is indeed very fortunate for the state to have a platform under Amazon and the interest shown by Amazon to “our handloom and handicraft products shows not only the uniqueness, but also the quality of our products”.

N. Biren Singh also spoke on the importance of Geographical Indications (GI) and said it is indeed necessary to GI tag the traditional dresses, craft items of the State’s tribes.

He also appreciated the department officials for their commitment and dedication. 

Now that the Amazon platform is available, weavers will not face the lack of marketing space for their finished products, he said, adding that already 250 handloom and handicraft items have been uploaded on the e-marketing platform.

Also read: Heated scuffle at Nongmeipal turns ugly; 8 villagers detained

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