October Pumpkin Co. hosts its first ever pop-up sale in Delhi

Delhi: Launched by Rinchon Kashung, Founder & CEO October Pumpkin Co., a home fragrance company based in Delhi hosted its first ever pop-up shop in Ashon’s kitchen and has amassed a base of loyal customers with a turnout of little over 70 people within its opening hours on Sunday evening from 6 pm-10 pm.

The pop-up sale was held in the small but charming and cozy upstairs take away restaurant, Ashon’s Kitchen, 70/3 Humayunpur, Safdarjung Enclave. The small aesthetic interior with a maximum seating capacity of around 15 were lit with golden lights, while soft music played and camera flashed in the background. Held on Sunday, the event had a curation of best seller scents presented by the owner Rinchon herself. The ambiance had a relaxed atmosphere accompanied by delicious snacks and special tea and other drinks with lovely chatter among customers.

The customers had the full opportunity to sniff around and pick their right taste for their smell buds. The pop-up sale on Sunday offered nine different flavours of scents for different moods and emotions–Hundred Blooms, Lavender, Early Morning, Forest, Spiced Pumpkin, Si, Musky Teakwood, In The Library, Bubblegum Candy.

Presenting the products to the customers, Rinchon gave a brief presentation about the process of how the candles are made and talked about her vision and goal of the company.

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“Founded in 2019, October Pumpkin offers premium scented candles made out of 100% domestically-grown soy wax. We believe that a well scented home is a part of home making which captures the essence of memories and emotions and create high quality products relating to different emotions which are upto 50% more affordable as compared to competitors -even though we’re premium in quality, environmentally friendly, aesthetically pleasing and good smelling. What sets us apart is their unique Longpi black pottery candle jars custom handcrafted by artisans of Longpi village from Manipur -they’re made of weathered Serpentine stone powder using traditional methods. Our whole chain of production is sustainable, non-toxic and eco-friendly.

My vision for October Pumpkin Co. is to be self-sufficient and grow mindfully while also giving back to society. I want to achieve that by doing what I love–making home fragrance, and in turn give others the same opportunity so that the whole community can benefit financially,” said Rinchon.

Explaining the origin and the name of the brand. Rinchon said, “The name October Pumpkin Co. comes from my love of pumpkins and my birth month, October. When I was a kid, I loved pumpkin so much.
The smell, the seeds, especially the pumpkin cuisine which my grandparents used to prepare with dried beef. It takes me back to those days and it reminds me a lot of my grandparents and that’s how the name October Pumpkin came to be.”

The craft of making candles which started as a hobby realised its business and entrepreneurial potential when Rinchon, Founder & CEO, October Pumpkin Co. was selected to be a part of the 1st Academy for Women Entrepreneurs (AWE) Program in India, by U.S Consulate Kolkata in collaboration with Asian Confluence; She was among the top ten performers from the boot camp in Kolkata.

She was also among the three brands from the AWE program selected by Nexus ACIR at the American Center Delhi for their Cohort 15 pre-incubation program. Her involvement and hands-on training and experience brought clarity and significance enabling her to make informed decisions. “October Pumpkin is really grateful, as always, to all our customers and supporters–repeat and new ones. A real person did many happy dances while you stayed with us and by our side,” Rinchon said.

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About Rinchon Kashung, Founder & CEO October Pumpkin Co.

Hailing from Kachai village, she grew up in Ukhrul in a happy home as the eldest of four siblings. Her father is a retired Manipur Police and mother, a housewife. She completed her high school higher secondary education from Manipur and left home for Delhi to pursue graduation and then took up a Chartered Accountancy course. At first, October Pumpkin was part of her venture to understand better the concept of the course she was pursuing. Now it’s a different ball game, it’s her full time.