Ukhrul: In a landmark achievement, a website for Ukhrul Lemon and Banana Processing Cluster was launched today at Downtown Cafe, Mini Secretariat Complex, Ukhrul on Wednesday.
The launching of www.ukhrulfruits.com is historic as it poised a platform to revolutionize the trade of lemon and banana produce, benefiting farmers and entrepreneurs alike.
Themreiyo Awungshi, General Manager, District Industrial Centre for Ukhrul and Kamjong Districts during the launching programme stated that “today marks a pivotal moment in our journey as we embark on the inauguration of www.ukhrulfruits.com, a platform poised to revolutionize the trade of lemon and banana produce, benefiting farmers and entrepreneurs alike.” He also elaborated on the area that is on organization management.
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“Reflecting on the growth trajectory of organizations, we are reminded of the ebb and flow that defines our existence. Organizations, akin to living entities, experience peaks and declines. However, the cornerstone lies in rejuvenation and sustenance for a prolonged lifespan. For just as humans adapt and evolve, so must our organizations. So, the people who are behind the organization must be mindful of this organization existence
“The industrial landscape has witnessed remarkable revolutions, from the advent of computerization to the evolution of IT, leading us to the present era of Artificial Intelligence (AI). Our journey through these epochs underscores the imperative for organizations to remain vigilant and competitive. In this age of AI, complacency risks relegating us to the periphery of a swiftly advancing system.
“The winds of change blow steadily, and it’s incumbent upon us to harness this momentum. Let us embrace innovation, leveraging the power of technology to propel our endeavors forward. Let us not merely survive but thrive amidst these transformative times.
“As we unveil www.ukhrulfruits.com today, let it symbolize our commitment to embracing change, fostering growth, and ensuring the sustainability of our community’s agricultural ventures. Together, let us chart a course towards a future where progress and prosperity abound for all, ” stated Themreiyo Awungshi.
John Monsang, Chief Manager of State Bank of India, Ukhrul Branch stated that “Today, as we gather for the launch of www.ukhrulfruits.com, I am reminded of the immense potential the virtual platform can offer to businesses”.
John Monsang added that “The most critical challenges facing our rural farmers and agricultural community is accessing financial assistance. Allow me to shed light on the complexities surrounding financing rural customers, particularly agriculturists and tribal farmers in Ukhrul District. Land mortgage issues coupled with non-repayment by previous borrowers have posed formidable challenges, setting precedents that hinder the ease of financial access for our deserving farmers. This has made it arduous to extend the necessary financial support crucial for their growth.
“Moreover, I acknowledge and share concerns about the shortage of bank staff, a critical bottleneck impeding our ability to reach and serve numerous bankable villages. It’s regrettable that despite the viability of business in substantial villages housing 500 to 800 households, our operational capacity falls short due to staff shortage as per sanctioned strength. This limitation has restrained our ability to extend the financial support and services these villages rightfully deserve.
“In our commitment to overcoming these hurdles, I’m pleased to announce that the issuance of Kisan Credit Cards for successful farmers in the district is imminent. This initiative aims to provide our deserving farmers with easier access to credit and financial facilities, empowering them to achieve greater heights in their agricultural pursuits.
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“As we move forward, I assure you of our relentless efforts to address these challenges and expand our reach to serve more villages and deserving farmers. Our dedication to the growth and prosperity of the agricultural community remains unwavering.
“Together, let us strive to overcome these obstacles, ensuring that every farmer has equitable access to the financial resources needed for their success.”
Yangmi Ruivah, Chairman of Organics Farmers Foundation Trust, while extending warm welcome stated that “I am thrilled to stand before you on this momentous occasion, as we unveil the domain www.ukhrulfruits.com, marking the launch of our Ukhrul Lemon and Banana Processing Cluster’s website.”
“Before delving into the significance of this platform, I wish to express heartfelt gratitude to our lemon and banana growers. Your unwavering dedication and relentless hard work have been the cornerstone of this initiative. It’s through your toil and commitment that this project has come to fruition. Today, as we inaugurate this website, it stands as a testament to your resilience and invaluable contributions to our community. I also like to extend a warm welcome to the aspiring entrepreneurs considering farming as a professional pursuit. Your interest in this field is vital for the growth and transformation of our agricultural landscape. We’re committed to providing you with the necessary resources, mentorship, and support to help you flourish in this sector. Together, let’s venture into the promising realm of professional farming, where innovation and dedication converge to shape a brighter future for agriculture in our district” added Yangmi Ruivah.
The website is not just a digital platform; it is a symbol of community strength and progress. It’s a gateway that connects us—farmers, entrepreneurs, thinkers, and consumers—into a unified ecosystem. Through this platform, we envision revolutionizing the cultivation, processing, and marketing of our lemon and banana produce.
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Through this website, it aims to achieve several critical objectives:
Information Hub: It will serve as a reservoir of knowledge, offering insights, techniques, and best practices in lemon and banana cultivation.
Market Access: Opening doors to broader markets, both locally and globally, enabling us to showcase our superior-quality produce.
Collaborative Community: Fostering a spirit of collaboration, knowledge sharing, and networking among all stakeholders involved.
Catalyst for Innovation: This platform will be the breeding ground for innovation, paving the way for novel ideas, products, and techniques in processing lemon and banana by-products.
The website is an invitation to explore the richness and potential of Ukhrul District holds. It is an invitation not merely to consume the products from Ukhrul Distruct but to join hands with the farmers in their journey towards sustainability and progress.
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