The 9 year old, Environmental and Climate Justice Activist from Manipur, Licypriya Kangujam wrote to Nestle India Ltd. Thursday on their Facebook business page for a major error in one of its chocolate brands wrapper where it was printed Keibul Lamjao National Park is in Meghalaya. The aforementioned park, however is located at Moirang, Manipur and not otherwise.
Licypriya, took to Facebook unapologetically and criticized Nestle for the the wrong information printed on the wrapper of KitKat, one of their best selling product line.
The 9 year old activist fuming left a barrage of complaints for Nestle saying, “You are not just the leading plastics polluter in the world, you are also insulting the people of Manipur by putting misinformation in your cover saying our pride Keibul Lamjao National Park is in Meghalaya. This is unacceptable. Apologies asap! If you don’t apologise at the earliest, people of Manipur may take extreme steps including banning of sale of all your products in Manipur.”
Nestle, without wasting much time responded within hours and apologised saying it was an “unintentional error.” The company responded saying “the KITKAT travel break packs were aimed at bringing a smile in these tough times by celebrating beautiful locations.”
The chocolate company was forthcoming in their apology and pointed out that they got the wrong location of one of the packs celebrating wild life – “We sincerely apologise for this unintentional error.”
Nestle informed Licypriya that the compnay is “now launching 2 new packs as soon as possible to bring to light the beauty of these destinations. These packs celebrate Keibul Lamjao National Park, Manipur and Balpakram National Park, Meghalaya. We thank you for your understanding and support.”
According to a report in The Indian Express, Manipur forest department Thursday wrote a letter to Nestle over a “factual error.” It reported that Dr A K Joshi, principal chief conservator of forest (wildlife), said, “I am writing to you to point out a serious factual error regarding one of your products. We have come across a wrapping paper for KitKat chocolate which mentions the name of “Keibul Lamjao National Park” but indicates its location in Meghalaya, which is grossly incorrect”.
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